Show Your Work

I just finished reading the book “Show Your Work” by Austin Kleon.

In this book, Austin outlines how showing your work is beneficial for yourself and your brand.

Many of us only show the finished product, the final result. We don’t tell our audience all the things that we did along the way. All the mistakes and achievements.

This is part of the process, this is the work.

Austin shows us that showing this side of your work is not only cool for your fans to see, but also a way to further connect and enhance your brand.

Giving away your tricks of the trade may seem like you are giving away your competitive advantage. In reality, you are letting people really see what it looks like to produce high quality work, and this will make you stand out from the crowd.

Showing people your tricks won’t make your stuff less valuable, it will make it more valuable.

“Forget about being an expert or a professional, and wear your amateurism (your heart, your love) on your sleeve. Share what you love, and the people who love the same things will find you.” ― Austin Kleon, Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered